Award Categories


Individual

NOMINATE

 

Broker of the Year (Fewer than 25 Employees)

 

This award is one of the highest accolades offered to an individual in the mortgage industry. This award recognizes the most outstanding mortgage broker from a brokerage operation with 25 staff or more (or full-time equivalents).

 

Brokers may nominate themselves and the CMA team will also consider input from lenders and brokerages. Extra weight will be placed on nominations that come from those in a position to assess a broker’s performance objectively.

 

Finalists will be invited to provide supporting documentation for submission to the CMA judging panel.

 

When judging this category, the following criteria will be considered:

 

  • loan volumes

  • year over year growth

  • lead generation

  • client retention

  • conversion rates

  • overall customer service

 

NOMINATE

 

Broker of the Year (25 Employees or More)

 

This award is one of the highest accolades offered to an individual in the mortgage industry. This award recognizes the most outstanding mortgage broker from a brokerage operation with fewer than 25 staff (or full-time equivalents).

 

Brokers may nominate themselves and the CMA team will also consider input from lenders and brokerages. Extra weight will be placed on nominations that come from those in a position to assess a broker’s performance objectively.

 

Finalists will be invited to provide supporting documentation for submission to the CMA judging panel.

 

When judging this category, the following criteria will be considered:

 

  • loan volumes

  • year over year growth

  • lead generation

  • client retention

  • conversion rates

  • overall customer service

 

NOMINATE

 

Excellence in Philanthropy & Community Service

 

This award recognizes the company, organization, brokerage, branch or office whose outstanding contribution of time, leadership and financial support over a sustained period of time, beyond normal expectations, has made significant impacts in the receiving causes or communities.

 

When judging this category, the following criteria will be considered:

 

  • major philanthropy and community service programs or initiatives over the past 12-18 months

  • link with broader corporate goals or strategies (i.e. company culture, employee engagement, etc.)

  • impact on local, national or international causes or communities contribution in $ and/or time figures

  • overall commitment to philanthropy and community service

  • testimonials from beneficiaries or partners

 

NOMINATE

 

Lender Underwriter of the Year

 

This award recognizes the lender underwriter whose expertise and outstanding service to brokers help ensure their deals are funded quickly and efficiently and guides them in the right direction to improve their funding ratios in the last 12-18 months.

 

When judging this category, the following criteria will be considered:

 

  • conversion rates

  • lead generation

  • client retention

  • overall customer service

  • loan volumes (to a lesser extent)

 

NOMINATE

 

Lifetime Achievement in the Mortgage Industry

 

This is the highest honour and most coveted award at the Canadian Mortgage Awards.

 

This award recognizes and celebrates a leading figure who has contributed much to the advancement of the mortgage industry in Canada.

 

Though there are no defined parameters, this award will acknowledge someone with an established history and reputation of distinguished service to the mortgage and real estate profession and who has exhibited leadership and provided inspiration to others in the sector and own workplace, whilst putting the interests of the industry at the top of their priorities throughout their career.

 

There are no finalists for this category. Nominations will be evaluated by the CMA team. The recipient of this award will be contacted 3-4 weeks before the awards event and will be announced at the Canadian Mortgage Awards.

 

NOMINATE

 

The Avison Young Award for Broker of the Year - Commercial

 

This award recognizes the broker who specializes in commercial real estate, investment finance, SME/debtor finance, asset and leasing finance who has displayed excellence over the past 12-18 months.

 

Brokers/agents may nominate themselves and the CMA team will also consider input from lenders and lenders.

 

Finalists will be invited to provide supporting documentation and references for submission to the CMA judging panel.

 

When judging this category, the following criteria will be considered:

 

  • residential to commercial lending ratios

  • loan volumes

  • year over year growth

  • lead generation

  • client retention

  • conversion rates

  • overall customer service

 

NOMINATE

 

The Canadian Mortgages Inc. Award for Broker of the Year - Private Lending

 

This award recognizes the broker who has displayed excellence over the past 12-18 months in private lending.

 

Brokers/agents may nominate themselves and the CMA team will also consider input from specialist lenders.

 

Considerable weight will be placed on nominations from those in a position to assess a broker’s performance objectively.

 

When judging this category, the following criteria will be considered:

 

  • conversion rates

  • lead generation

  • client retention

  • overall customer service

  • loan volumes (to a lesser extent)

 

NOMINATE

 

The CIMBC Award for Lender BDM of the Year

 

BDMs are an essential ingredient in the lender/broker relationship.

 

This award recognizes the lender BDM who has displayed excellence over the past 12-18 months. BDMs may nominate themselves and the CMA team will also review nominations from lenders.

 

Considerable weight will be placed on nominations that come directly from the broking community.

 

Finalists will be invited to provide supporting documentation for submission to the CMA judging panel.

 

When judging this category, the following criteria will be considered:

 

  • nominee’s accessibility and communication

  • demonstrated understanding of their brokers’ businesses

  • nominee’s product knowledge

  • how the BDM adds value to the brand he/she represents and the broker channel

 

NOMINATE

 

The Community Trust Award for Alternative Broker Specialist of the Year

 

This award recognizes the broker who has displayed excellence over the past 12-18 months in alternative lending

 

When judging this category, the following criteria will be considered:

 

  • conversion rates

  • lead generation

  • client retention

  • overall customer service

  • loan volumes (to a lesser extent)

 

NOMINATE

 

Woman of Distinction

 

This award recognizes the outstanding female trailblazer in the mortgage industry whose astounding personal and professional achievements have earned them a place among the industry’s best.

 

When judging this category, the following criteria will be considered:

 

  • professional accomplishments over the last 5 years (business initiatives in which the nominee played a critical role, new business brought to the company, innovative ideas, etc.)

  • demonstrate promotion, influence and championing of women within the mortgage industry

  • leadership of professional associations

  • other relevant accolades and involvements (charitable work, accomplishments outside the industry, etc.)

 

NOMINATE

 

Young Gun of the Year

 

This award recognizes the outstanding broker or agent who is 40 years old or younger.

 

To be eligible, nominees must be 40 or younger as of December 31, 2020.

 

Brokers or agents may nominate themselves and the CMA team will also review nominations from lenders. Considerable weight will be placed on nominations that come directly from those capable of evaluating the nominee objectively.

 

Finalists will be invited to provide supporting documentation for submission to the CMA judging panel.

 

When judging this category, the following criteria will be considered:

  • loan volumes

  • year over year growth

  • lead generation

  • client retention

  • conversion rates

  • overall customer service

 

NOMINATE

 

Organizational

NOMINATE

 

Brokerage of the Year – Diversification

 

This award recognizes the brokerage that has implemented the most effective diversification business model.

 

Nominations are open to independent and franchise brokerages, regardless of whether the business is a small operation providing a compact diversification offering or a larger business that has a range of specialists (financial planners, accountants, mortgage brokers) all operating under one brand.

 

When judging this category, the following criteria will be considered from the overall business perspective:

 

  • products and services offered

  • year over year growth

  • how the diversification offering has impacted on business growth over the past 12 months

  • customer service proposition

  • value proposition of the business and strategy around stakeholder engagement

 

NOMINATE

 

Brokerage of the Year (Fewer than 25 Employees)

 

This award recognizes the brokerage operation with fewer than 25 staff (or full-time equivalents) that has displayed excellence over the past 12-18 months.

 

The number of staff includes all loan writers and support staff across all company offices/branches.

 

Finalists will be invited to provide extra submissions for the CMA judging panel such as client feedback, community-based work or lender testimonials.

 

When judging this category, the following criteria will be considered from the overall business perspective:

 

  • loan volumes

  • year over year growth

  • lead generation

  • client retention

  • conversion rates

  • customer service proposition

  • value proposition of the business and strategy around stakeholder engagement

  • broker training and development

 

NOMINATE

 

Brokerage of the Year (25 Employees or More)

 

This award recognizes the brokerage operation with 25 staff (or full-time equivalents) or more that has displayed excellence over the past 12-18 months.

 

The number of staff includes all loan writers and support staff across all company offices/branches.

 

Finalists will be invited to provide extra submissions for the CMA judging panel such as client feedback, community-based work or lender testimonials.

 

When judging this category, the following criteria will be considered from the overall business perspective:

  • loan volumes

  • year over year growth

  • lead generation

  • client retention

  • conversion rates

  • customer service proposition

  • value proposition of the business and strategy around stakeholder engagement

  • broker training and development

 

NOMINATE

 

Digital Innovator of the Year

 

This award is given to the brokerage or network that has best harnessed technology and digital solutions to improve their business, aid their brokers, and leverage overall client experience over the last 12-18 months.

 

This category looks at the brokerage’s or network’s use of digital platform/solution/resource/software/s such as (but not limited to) CRM, digital marketing, mobile technology, electronic document management, connectivity platforms, and collaboration tools.

 

When judging this category, the following criteria will be considered:

 

  • overall use of digital platforms and technology solutions in the last 12-18 months, demonstrating positive outcomes

  • clear narrative demonstrating the needs identification process for implementation of the technology

  • alignment of the use of the technology with the organization’s broader goals

  • innovation in the types of technology used

  • efficiencies and cost-savings gained from use of technology

  • evidence of return on investment and impact on staff engagement and performance

 

NOMINATE

 

Employer of Choice

 

This award recognizes the commitment of a company with over 20 employees in Canada to building a workplace that recognizes excellence and supports career growth for all.

 

This award acknowledges the company that has won the reputation to be called an employer of choice within the mortgage industry.

 

Eligible nominees are brokerages, networks, lenders and service providers.

 

When judging this category, the following criteria will be considered from an overall business perspective:

 

  • must have more than 20 employees in Canada

  • employee value proposition

  • employer brand and workplace culture

  • approach to employee recruitment and retention, talent management, learning and development, mitigating employer-related risks, managing changes within the business (digitalization, customer expectations, compliance, etc.)

 

NOMINATE

 

National Broker Network of the Year

 

This award recognizes the most outstanding national broker network that has displayed excellence, commitment to brokers, agents and support staff and the mortgage industry over the past 12-18 months.

 

 

When judging this category, the following criteria will be considered:

 

  • recruitment and retention strategies and rates

  • value proposition for members (business resources, marketing support, training and education)

  • value that members bring to the end client

  • contribution to the industry as a whole over the previous year

  • funded volume ratio and gross revenue

  • member testimonials

 

NOMINATE

 

New Brokerage of the Year

 

This award recognizes the best brokerage office or branch that has been in operation for less than three years.

 

To be eligible a business must have started on or after 1 January 2020.

 

Brokers may nominate their own businesses, and our researchers will also contact lenders and major franchises to submit details of their standout performers.

 

When judging this category, the following criteria will be considered from the overall business perspective:

 

  • loan volumes

  • year over year growth

  • lead generation

  • conversion rates

  • customer service proposition

  • the business’ value proposition and strategy around stakeholder engagement

 

NOMINATE

 

Outstanding Customer Service by an Individual Office

 

Customer service is an incredibly important measure of any brokerage's long-term sustainability and success.

 

This award recognizes the brokerage office or branch that has displayed excellence over the past 12 months in maintaining consistent and sustainable customer service standards.

 

When judging this category, the following criteria will be considered from the overall business perspective:

  • client service proposition and approach

  • commitment to product offerings, product knowledge and education

  • innovation in service (i.e. customer communication, suite of product offerings, customer education and resources)

  • reflection of client strategy in business success

 

NOMINATE

 

The Centum Award for Industry Service Provider of the Year

 

Industry services play an extremely important role within the mortgage industry.

 

This award recognizes the service provider that adds the most value to its customers' businesses. Eligible service providers include but are not limited to software and technology, legal, compliance, training and education.

 

Finalists will be invited to provide supporting documentation for submission to the CMA judging panel.

 

When judging this category, the following criteria will be considered:

  • unique value proposition and major strengths

  • industry’s need for the service

  • overall service and client strategy

  • major improvements or upgrades made in the last 12-18 months

  • how the service has added value

  • overall commitment to its customers

 

NOMINATE

 

The CMP Readers' Choice Award for Advertising Campaign of the Year

 

Award of excellence for the outstanding advertising campaign from the last 12 months. This award recognizes the outstanding individual campaign directed to mortgage professionals in terms of its effectiveness, reach and creativity.

 

When judging this category, the following criteria will be considered:

  • Must be an advertising campaign directed to mortgage professionals

  • Must have run during/within the last 12 months

  • Strategy and marketing mix

  • Success and value added relative to advertising spend

  • Timeliness and relevance to the mortgage industry

 

NOMINATE

 

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