award 19 broker of the year fewer than 25 employees

The Haventree Bank Award for Digital Innovator of the Year

“We love technology, but we still love people, so people drive our initiatives that we do with technology” – Joe Muir, Centum Financial Group


Companies must adapt to increasing digital needs or risk being left in the dust. Centum Financial Group has harnessed the power of technology to provide agents with the tools and knowledge they need to push their personal brands and increase conversion. In 2018, Centum completed the launch of new websites and CRM systems, created a homebuyer’s guide for customers, and invested in technology to make the lives of its agents and customers easier.

Centum has no plans to slow its momentum: “If we’re not moving forward, then we’re really not growing, so we’re constantly going to be pushing for more and more,” says the network’s director of marketing, Joe Muir.

John Bourassa, VP of sales and marketing at award sponsor Haventree Bank agrees that the mortgage industry must continue to adopt innovative technology to better serve customers. “We’re in the age of digitization, and the mortgage industry is certainly not immune from that,” he says. “The customer experience is only enhanced with the work that the Centum Group is doing to bring digitization to the mortgage experience.”


Be sure to receive all updates about the Canadian Mortgage Awards  by signing up to our awards mailing list. 


No spam and unsubscribe anytime.

Copyright © 2022 Canadian Mortgage Awards