The CMP Readers' Choice Award for Advertising Campaign of the Year


 

Award of excellence for the outstanding advertising campaign from the last 12 months. This award recognizes the outstanding individual campaign directed to mortgage professionals in terms of its effectiveness, reach and creativity.

 

When judging this category, the following criteria will be considered:

 

  • Must be an advertising campaign directed to mortgage professionals
  • Must have run during/within the last 12 months
  • Strategy and marketing mix
  • Success and value added relative to advertising spend
  • Timeliness and relevance to the mortgage industry

 

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